Connected systems. Commercial impact.
Shopify, Magento, bespoke ecommerce, custom apps, mobile apps, and paid media by a senior full-stack consultant who builds the thing and understands how it has to perform once traffic arrives.
Ecommerce systems that launch cleanly and keep earning. Senior build, tracking and growth from one consultant.
Experience across household names and ambitious independents
What I Do
The point is not just a better-looking site. It is a cleaner ecommerce system: platform choice, build quality, tracking, speed, campaign readiness, and the ability to iterate without a queue of handoffs.
Platform-agnostic ecommerce builds on Shopify, Magento, and WooCommerce, scoped around growth rather than preference.
Best for brands choosing, rebuilding, or migrating ecommerce platforms.
Custom Shopify and Shopify Plus stores, migrations, themes, tracking, Klaviyo, feeds, and conversion-focused landing pages.
Best for DTC, premium retail, and B2B brands that need speed.
Magento 2, Adobe Commerce, Hyva, B2B portals, performance, module governance, and complex integrations.
Best for complex catalogues, wholesale, and serious integration work.
Bespoke web apps, SaaS platforms, dashboards, internal tools, portals, and API integrations.
Best when SaaS, spreadsheets, and marketplace apps stop fitting.
Cross-platform iOS and Android apps with FlutterFlow and Supabase, including backend admin and store submissions.
Best when users need phone, tablet, offline, camera, GPS, or push.
Google Ads, Meta Ads, Shopping, SEO, CRO, email, GA4, product feeds, and landing pages connected to the build.
Best when the site is live but traffic and tracking need commercial discipline.
Proof Before Promises
Case studies do the heavy lifting: commercial context, technical decisions, and results a buyer can actually evaluate. This is where the site should feel more like a boardroom pack than a brochure.
Shopify migration and conversion optimisation for an established Yorkshire fashion retailer outgrowing a slow, hard-to-measure ecommerce setup.
Magento 2 optimisation, SEO, PPC, and conversion work for a premium bathroom retailer competing in a high-value, research-heavy category.
Custom web application development for a sustainability assessment workflow that needed structured data, collaboration, auto-save, and report generation.
Platform Choice
That uncertainty is exactly where a senior consultant should earn their keep. Shopify, Magento, WooCommerce, or custom software only make sense when they match the business model, not when an agency needs to sell its favourite platform.
Direct Delivery
The value is not that I can write code, run ads, or fix tracking in isolation. It is that those decisions happen in the same head. Store architecture, page speed, product feeds, landing pages, analytics, and campaign performance are treated as one commercial system.
Why Work Directly With WillNo account managers between you and the work.
Build decisions made with paid media, SEO, tracking, and CRO in mind.
Fixed scopes before work starts, with phased delivery where complexity warrants it.
Enough senior judgment to say when Shopify, Magento, custom software, or no build is the right answer.
Questions
You work directly with the person doing the work. I scope the project, build the store or app, configure tracking, and understand what paid campaigns need after launch. No account manager translating between teams, no senior pitch followed by junior delivery.
Yes. The structure is built around national service pages for ecommerce website development, Shopify, Magento, custom apps, and mobile apps, then local pages for Shopify developer searches in Harrogate, York, and Leeds plus Magento development in Leeds. Case studies support both through proof and internal links.
If you are choosing or rebuilding a platform, start with ecommerce website development. If the platform is already decided, go to Shopify or Magento. If the problem is workflow, data, portals, or internal tooling, custom app development is probably the right route.
Yes. Paid media is part of the point. I have managed £10M+ in profitable ad spend, so tracking, product feeds, landing pages, page speed, and campaign needs are considered during the build rather than patched later.
Book a Discovery call. We will talk through the business, current platform, commercial goal, timeline, and whether I am the right fit. If I am, I will send a scoped proposal. If you should not build or migrate yet, I will say that too.
Start Here
Thirty minutes, no pressure, no deck. Just a clear conversation about platform, scope, risk, and whether I am the right person to do the work.
